IN THE NAME OF THE MALLS, THE SKIRTS AND THE HOLY ADVERTISEMENTS

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It was a usual Thursday evening. I was lying in my bed, surfing on the internet, watching senseless videos. Suddenly my relaxing mode was interrupted by a young lady, proudly announcing that shopping… Continue reading

The “Axe effect” – or the “Unilever hypocrisy”?

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Men buy Axe deodorant. Why? Bom Chicka Wah Wah – simply because Unilever wants them to. Axe deodorant has become very well known due to the famous TV commercials. The product is allegedly something that turns… Continue reading

Generation of Longing – Musings about Consumerism and how a Zara Sale is like an All-You-Can-Eat-Buffet

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My palms are sweating, my mouth is dry and my heart is pattering a rapid tune. Tha-thum. Tha tha. Tha-thum. Thumthumthumthumthum. As I take a look at the unfolding scene in front of… Continue reading