AIESEC-the global youth voice

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According to the Oxford dictionary the definition of weekend is: Saturday and Sunday, especially regarded as a time for leisure. But my weekend was very far from “time for leisure”.. This weekend I was on… Continue reading

We hate Math, too! – Sneaky little Sales Tricks that you fall for

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Pricing policies of stores and retailers tend to elicit two different reactions from me: they either make me giggle like a five-year-old on a sugar rush or they make me roll my eyes… Continue reading

Drowning in a Police Wave – 1. May in Berlin

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Thousands of people are dancing in the streets, drinking Caipirinha for € 3,5 and enjoying the gorgeous weather. I’m screaming „I LOVE Berlin“ every 5 minutes as I am totally amazed by my… Continue reading

As if there is a tomorrow

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Berlin – capital of partypeople, follower of electro vibes and bass lover. Partying till the end as if there is NO tomorrow that´s the motto of most of them. However, when the birds… Continue reading

Marketing strategies or „How did THAT woman get there?“

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Women play a major role in advertisement. Usually they are not taken seriously, but instead utilized as a seductive, desirable woman that meets all expectations concerning beauty and/or sex appeal. Sometimes, not even… Continue reading

Places to Go, People to See! – #1

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For consumers Berlin certainly is a great city to live: many international companies opened their stores here, tons of retailers offer their products and there is almost nothing you can’t find. The shopping… Continue reading

For free but nobody wants it?!

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It is one of Germany´s best known daily newspaper appearing since 1952 and it used to be one of the most often printed one in Europe – BILD. The popular gutter paper is… Continue reading

“Before it’s in Fashion, it’s in Vogue!”

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Since I am a fashion interested woman and a shopping-loving girl, I was quite motivated about the Zara Case study assignment last week. The fact, which astonished me the most, was that Zara… Continue reading

STRATEGIC SEDUCTION- Spotlight on ZARA’s window design

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Just think of great fashion brands like Gucci, Prada, Chanel, or Escada. What comes to your mind? Probably you will think of  expensive clothing everyone wants to have, but only few can afford… Continue reading

How German Sausages contribute to Climate Change

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I’ve been a vegetarian for more than half my life – not the good kind that wants to save the animals though. I just never liked the taste and the thought of eating… Continue reading