How my “stop pretending!” attitude turned into “stop pretending?”

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Part One: STOP PRETENDING! CSR is not black or white. CSR is gray, it exists in various shades of gray. But companies should choose one distinct color, be either one, but at least… Continue reading

World’s Billionaires – The most profitable businesses II: Wal-Mart

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In my last blog World’ Billionaires – The most profitable businesses I: LVMH, I introduced the top 20 richest people in the world according to the Forbes Magazine. I was curious about how these… Continue reading

Facebook’s (new) Privacy Settings – Helping Stalkers since 2004

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About three weeks ago I wrote a blog post about Facebook’s IPOand its possible effect on the users. I promised I would write a follow-up if some of the things I predicted should… Continue reading

Kiss of Death or Gift from Heaven? – Managing Prosumers

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In last week’s blog post “Do You Prosume” I wrote about the Do-It-Yourself trend and introduced the new term “Prosumers”. I have already explained the meaning and the story behind the development of… Continue reading

Online Piracy: What do you think?

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In my last post I talked about the ‘winners’ and the ‘losers’ of online piracy. Since actual figures, at least of the losses, are so hard to pin down, this distinction may be… Continue reading

The Woman Behind Collaborative Consumption

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This week I want to have a closer look on the woman behind collaborative consumption, since I consider  women in business as  a very current and controversial topic. We all know  people supporting… Continue reading

World’s Billionaires – The most profitable businesses I: LVMH

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This is the first part of my blog series with the topic “worlds billionaires-The most profitable businesses”.  I will show how the world’s richest people earn their money and what their key of… Continue reading

CSR – or just a facade?

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CSR – Corporate Social Responsibility. Companies not only focus on themselves any longer. It is important “to serve in one´s own interest as well as those of society”, that is the broad definition… Continue reading

Online Piracy: Economy Boost or Kill?

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Being a hopeless movie and tv show addict myself, I know how hard it is to wait for a new film. Especially because I live in Germany, where every release is delayed by… Continue reading

DO YOU PROSUME? – how the Do-It-Yourself trend changes the relation between producer and consumer

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Impossible is nothing! Because you are worth it! I’m lovin’ it! Do these words sound familiar? Probably yes because they are popular commercial slogans by international companies such as Adidas, L’Oréal and McDonald’s.… Continue reading