Author Archive

Purchasing CSR

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This week I have to deceive those of you who were looking forward to other businesses´ CSR strategies. But, I do have an excuse for that, I found something a lot more interesting… Continue reading

More than “hypocritical window-dressing”?

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There is no transparency, no rules, it is an area of sole anarchy. Yes, it´s CSR. How come I feel this way? Let´s take McDonald´s as an example: Selling apple slices and changing… Continue reading

How my “stop pretending!” attitude turned into “stop pretending?”

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Part One: STOP PRETENDING! CSR is not black or white. CSR is gray, it exists in various shades of gray. But companies should choose one distinct color, be either one, but at least… Continue reading

CSR – or just a facade?

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CSR – Corporate Social Responsibility. Companies not only focus on themselves any longer. It is important “to serve in one´s own interest as well as those of society”, that is the broad definition… Continue reading

The economics of sports: Did you already know..? Volume III

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Nike vs. Adidas. I have been talking about each the last two weeks, now it´s time to focus on the rivalry between these two global players. To briefly recapture what has been going… Continue reading

The economics of sports: Did you already know..? Volume II

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So what did I say last week? Right – before Nike, there was Adidas. And what was my conclusion? That everybody has to start off somewhere to get anywhere. Where it all started… Continue reading

The economics of sports: Did you already know..? Volume I

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Business is multifaceted. I recognize this very often when I glance at my favorite business: the sports industry. The “giant” companies were not always “giants”, and most of the time it is astonishing… Continue reading

Did you already know that you are being fooled incessantly? Or the tale of the suspicious red price tag

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If you buy something, no matter what it is, then you are affected by this title. I assume you consume, and before you consume you have to buy. But do you always remember… Continue reading

Marketing strategies or „How did THAT woman get there?“

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Women play a major role in advertisement. Usually they are not taken seriously, but instead utilized as a seductive, desirable woman that meets all expectations concerning beauty and/or sex appeal. Sometimes, not even… Continue reading

The “Axe effect” – or the “Unilever hypocrisy”?

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Men buy Axe deodorant. Why? Bom Chicka Wah Wah – simply because Unilever wants them to. Axe deodorant has become very well known due to the famous TV commercials. The product is allegedly something that turns… Continue reading