Author Archive

P like… Prosumer – How Wikipedia & YouTube benefit from the movement

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Hello curious readers of our blog! Today I’m going to do my weekly post in an rather unconventional way. Do you all remember stefochka? She’s author on berlinlcalling and was so lovely to voice her opinion  in… Continue reading

It’s time to throw your Microwave away! – Kochhaus’ walk-in Cookbook

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Las week I wrote about the opportunities and threats the prosumer movement provides to management. Now it’s finally time for the third installment of the prosumer-series! This time I’m going to introduce a… Continue reading

Facebook’s (new) Privacy Settings – Helping Stalkers since 2004

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About three weeks ago I wrote a blog post about Facebook’s IPOand its possible effect on the users. I promised I would write a follow-up if some of the things I predicted should… Continue reading

Kiss of Death or Gift from Heaven? – Managing Prosumers

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In last week’s blog post “Do You Prosume” I wrote about the Do-It-Yourself trend and introduced the new term “Prosumers”. I have already explained the meaning and the story behind the development of… Continue reading

DO YOU PROSUME? – how the Do-It-Yourself trend changes the relation between producer and consumer

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Impossible is nothing! Because you are worth it! I’m lovin’ it! Do these words sound familiar? Probably yes because they are popular commercial slogans by international companies such as Adidas, L’Oréal and McDonald’s.… Continue reading

May consumption ever be in your favor! – A closer look at consumerism from Brave New World up to Hunger Games

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What if one day you woke up in a world where ignorance is strength? Where slavery is freedom? Where consumption is happiness? This big “What if?!” may seem highly unrealistic, but if we… Continue reading

Like me if you can! – How Facebook’s IPO will affect the lives of all of us

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Jeans, shirt and hoodie. That (and we were not surprised) was what Mark Zuckerberg was wearing when he rang in Facebook’s first stock market launch in Silicon Valley yesterday. He may not appear like… Continue reading

Can I get a Double Ristretto Venti Half-Soy Nonfat Decaf Organic Chocolate Upside Down Double Blended Coffee, please?

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You might wonder what this weird accumulation of words means. No, this is not a line from 50 Cents new rap song. No, this is not the password of Bill Gate’s secret safe.… Continue reading

We hate Math, too! – Sneaky little Sales Tricks that you fall for

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Pricing policies of stores and retailers tend to elicit two different reactions from me: they either make me giggle like a five-year-old on a sugar rush or they make me roll my eyes… Continue reading

Places to Go, People to See! – #1

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For consumers Berlin certainly is a great city to live: many international companies opened their stores here, tons of retailers offer their products and there is almost nothing you can’t find. The shopping… Continue reading