If there’s nothing left to improve, make something up

by

Shaving has become as normal as brushing our teeth. It’s part of our morning routine, we do it in the shower without thinking about it. But did you know that the expected shaving… Continue reading

World’s Billionaires – Secrets of Success

by

This is my last blogpost of my blog series “World’s Billionaires”. In this post I will introduce the richest person on earth and  his secrets of success. This guy is the number one… Continue reading

Purchasing CSR

by

This week I have to deceive those of you who were looking forward to other businesses´ CSR strategies. But, I do have an excuse for that, I found something a lot more interesting… Continue reading

P like… Prosumer – How Wikipedia & YouTube benefit from the movement

by

Hello curious readers of our blog! Today I’m going to do my weekly post in an rather unconventional way. Do you all remember stefochka? She’s author on berlinlcalling and was so lovely to voice her opinion  in… Continue reading

“The only way to make a man trustworthy is to trust him” – the trust question in Collaborative Consumption

by

 In my last blog post I wrote about the sharing methods of Google and I want to continue my investigations about the sharing economy this week again. This time I try to identify… Continue reading

More than “hypocritical window-dressing”?

by

There is no transparency, no rules, it is an area of sole anarchy. Yes, it´s CSR. How come I feel this way? Let´s take McDonald´s as an example: Selling apple slices and changing… Continue reading

WORLD’S BILLIONAIRES – THE MOST PROFITABLE BUSINESSES III: Mukesh Ambani

by

Now it is time to introduce part 3 of my blog series “World’s billionaires – The most profitable businesses”. To make sure that you guys know, what I am writing about in this… Continue reading

It’s time to throw your Microwave away! – Kochhaus’ walk-in Cookbook

by

Las week I wrote about the opportunities and threats the prosumer movement provides to management. Now it’s finally time for the third installment of the prosumer-series! This time I’m going to introduce a… Continue reading

Hulu, Netflix, iTunes – a real alternative to illegal streaming?

by

Having read so much about online piracy made me think about why it actually exists. Is it because people enjoy stealing and get a kick out of breaking the rules? Or is it… Continue reading

Brilliant Sharing Starts Here

by

100 million stars and 200 million Galaxies are visible on Google Sky, there are 1 billion searches per day, 48 hours of video uploaded to youtube every minute, 550,000 Android Activations per day… Continue reading